The art of music production and video production come together to create a masterpiece popularly known as music videos which later go on to leave a lasting impression on the minds of viewers whether positive or negative depends on the context and the quality of work put in. It is rather unfortunate that over the years, music video production now follows a certain trend from one genre to the other owing to the fact that record labels are often hesitant to try out new things for their artists with the fear of them looking foolish in front of the audience. This has put a damper on the type of creativity that used to be showcased in the past.
First Stage: Creativity in Video Production
When it comes to creating music videos, the first thing needed is the music and it has to come from the client which is often a recording artist. The music forms the basis from which inspiration is drawn from the music video from the narration, theme, and visuals. Different genre of music requires certain progressions and conventions that must be adhered to in order to prevent confusion on which the intended audience is. The length of the music also determines how much work will be required to achieve the required output.
Second Stage: Music Video Production
The second stage of music video production requires getting ideas starting with the underlying message of the song, the feelings it invokes and the resonating emotion when it concludes. Different individuals have their own ways of coming up with ideas regarding music video concepts and might choose to draw inspiration from the artist themselves or the song lyrics.
This Chicago film production company often suggests dividing your creative team into two teams. Have them discuss separately their own vision. Once finalized have both team present their own ideas and then either go with the best idea or use both visions and merge them into something new. If the music is well understood, then there will be no problems encountered when drawing up a storyboard for the shooting of the music video unless the singer thinks otherwise. It is also a good idea to ask for the music owner’s input to foster cooperation.
Final Outcome: Final Video
The stages of pre-production and production also play a part in the final outcome of the video. Pre-production involves getting the crew, cast members, dancers, props, and locations prepared. The things needed to shoot the video need to be put together before hand. A final decision has to be made on what things should be included in the video shoot and what should be left out.
The dates of the shoot also have to be communicated to the relevant parties and availability of the needed parties also has to be confirmed. Here, compromises have to be made. The production and post-production require adding finishing touches from effects to cuttings.
Music video production has different angles from which it can be looked at and tackled. Here, you have to get into someone’s head and try to bring their concept to life. The important thing when it comes to a music video is that the client must like the finished work and the audience must be able to grasp it otherwise all effort put in will be for naught.