Music production and video production: how two arts interwine

The art of music production and video production come together to create a masterpiece popularly known as music videos which later go on to leave a lasting impression on the minds of viewers whether positive or negative depends on the context and the quality of work put in. It is rather unfortunate that over the years, music video production now follows a certain trend from one genre to the other owing to the fact that record labels are often hesitant to try out new things for their artists with the fear of them looking foolish in front of the audience. This has put a damper on the type of creativity that used to be showcased in the past.

First Stage: Creativity in Video Production

When it comes to creating music videos, the first thing needed is the music and it has to come from the client which is often a recording artist. The music forms the basis from which inspiration is drawn from the music video from the narration, theme, and visuals. Different genre of music requires certain progressions and conventions that must be adhered to in order to prevent confusion on which the intended audience is. The length of the music also determines how much work will be required to achieve the required output.

Second Stage: Music Video Production

The second stage of music video production requires getting ideas starting with the underlying message of the song, the feelings it invokes and the resonating emotion when it concludes. Different individuals have their own ways of coming up with ideas regarding music video concepts and might choose to draw inspiration from the artist themselves or the song lyrics.

This Chicago film production company often suggests dividing your creative team into two teams. Have them discuss separately their own vision. Once finalized have both team present their own ideas and then either go with the best idea or use both visions and merge them into something new. If the music is well understood, then there will be no problems encountered when drawing up a storyboard for the shooting of the music video unless the singer thinks otherwise. It is also a good idea to ask for the music owner’s input to foster cooperation.

 

Final Outcome: Final Video

The stages of pre-production and production also play a part in the final outcome of the video. Pre-production involves getting the crew, cast members, dancers, props, and locations prepared. The things needed to shoot the video need to be put together before hand. A final decision has to be made on what things should be included in the video shoot and what should be left out.

The dates of the shoot also have to be communicated to the relevant parties and availability of the needed parties also has to be confirmed. Here, compromises have to be made. The production and post-production require adding finishing touches from effects to cuttings.

Music video production has different angles from which it can be looked at and tackled. Here, you have to get into someone’s head and try to bring their concept to life. The important thing when it comes to a music video is that the client must like the finished work and the audience must be able to grasp it otherwise all effort put in will be for naught.

Top 5 Best Music Videos of 2016

The year 2016 was filled with spectacular moments and epic fails. What better way to recount the best moments of the year than with the best music videos of that period. They are:

5. PUP, “SLEEP IN THE HEAT”

The year 2016 saw the director Jeremy Schaulin-Rioux team up with the band Pup from Toronto. The duo shot a total of three videos during the one with “Sleep in the Heat” being one of them. One thing this video does is to amp up the creativity with scenes seeming like that on console games such as Super Mario Brothers and ToeJam & Earl. The humor also comes out a lot as the band plays tribute to the self-destructive tendencies of nonstop touring. The video features actor Finn Wolfhard from their previous video back in 2014. The video combined with the simple lyrics create an imagery of what companionship and sacrifice in this modern world have come to be like.

Source: genius.com

4. THE INTERNET, “SPECIAL AFFAIR/CURSE”

This Climatic directed music video is said to be a tribute to the 90’s period. The internet clip makes use of the same sexy vibes that were in That’s the Way Love Goes video by Janet Jackson. Unlike in the 90’s clip, this video takes a more modern approach as backup dancers get swapped for young Los Angeles crew, Tyler the Creator makes a stand in for J-Lo and Syd the Kid makes an impression of a more refined form of Janet although with more heavily lined eyes.

 

3. SOLANGE, “CRANES IN THE SKY”

The video of Cranes in the Sky was a joint production by Solange Knowles and her director husband Alan Ferguson. The message of the video is to encourage individuals to create a better world that you wished you lived in even if the real world keeps falling apart. The video was shot while the duo were on road trips from their home in New Orleans all the way to New Mexico. The sequence of the video creates an unfounded vision of restorative beauty.

Source: youtube.com

2. KAYTRANADA, “LITE SPOTS”

Directed by Martin C. Pariseau, this video takes viewers back to the days of the 90’s when dance music videos were all the range. Here we have robots partying it up with humans just like the old videos of Daft Punk and Mr. Oizo had. Here, the producer of the video makes use of the robot as charming fodder for his plays as the pair team up to travel the Los Angeles city, pick up new dance moves while making new friends. The message of light spots is more or less directed towards the modern day stars saying being big or mysterious is not all that if funny or endearing can do as well.

Source: vulture.com

1. BEYONCÉ, ‘LEMONADE’

Back in late 2016, Beyoncé shocked the whole world by releasing a full album accompanied by a 65 minute visual without any warning. This video was worked on by a minimum of 10 directors including Beyoncé herself. The video takes a journey from family roots, heritage, betrayal, infidelity to redemption. You can buy it here.

The Music Production Process: How Hits are Born

How Hits Are Born

Music producers have different types and styles in creating music from scratch—there is no single method— but the core process will always be the same: song creation, compose, edit, mix and master.

1. Song Composition/Concept Creation

People involved in this process can be the artist, the composer or the producer, sometimes all of the above.

At this stage, you may want to decide which instrument will be used to create the sound that you want. The theme, lyrics, beat, melody, progressions are often conceived on this part. It’s mostly an intangible process at this point.

2. Recording

A full track is now starting to take shape in the music production process, together with the arrangement and the detailed musical aspects of the track.

Base tracks are tracks that set the tempo of the music or which is sometimes called a scratch track (once the tempo has been set, the scratch track can be deleted).

Recording the rhythm section, music producers music-production-producing-a-hit& sound engineers will want to start recording the drums or bass as these instruments set the beat per minute of a song. In other cases where in the music won’t be using either, they may base the BPM based on that chosen instrument.

The producer then moves on to recording the harmony and melodies using a multi-track recording methodwhich allows the sound engineer and producers to shape the sound of each musical element.

In this process, some other fills can be made such as background vocals, percussion, piano fills and sample effects.

The same people from music conception are involved in this process plus other musicians you may require.

3. Editing

Softwares such as Ableton, Audacity and countless other music editing applications are used in this process. This is the time to clean up your track, correct the mistakes that in the recording process and correct the timing for each element.

Arrangement, comping, noise reduction, time editing, pitch editing are some of the things you have to look into when editing, as Lynda says.

4. Mixing

A mixing engineer’s task is balancing faders, panning, equalization, compression, reverb and automation.

The goal is to have every element blend as one unit and making sure that no instrument is too loud or too soft, special effects used mesh well with voices and instruments, no two sounds compete with each other and the three-dimensional space added isn’t overpowering the entirety of the song.

5. Mastering the Tracks

music-produciton-producing-a-hitWith the abundance of technology used in music production nowadays, you can’t get away with an un-mastered track.

A great mastering engineer will make sure that your final product is ready for public consumption. Techniques and tools are used to make sure that the track is loud enough and that it sounds professional.

All tracks must be bounced or re-recorded to a single stereo file when mastering.

Once this is done, the engineer will then move on to maximizing volume, balancing frequencies, stereo widening and later on converting it to it appropriate sample rate or bit depth.